Upgrading your sock drawer
Ben and I couldn’t find a sock worth wearing every day, so we spent two years making one. We tested every fabric and knit we could find until we felt a comfort we hadn’t felt before. Socks sit closer to your skin than almost anything you wear, so we use only the softest organic cotton and skin-safe dyes. Once you put a pair on, you’ll understand why we couldn’t stop until we got it right.
Built Responsibly
We use the softest organic cotton, recycled fibers and skin-safe dyes, because what you wear every day, right against your skin, should be made from the best materials. Our packaging is plastic-free too. We’re building the next generation’s basics brand, and we want to do it the right way.
Meet Our Creative Director, Pete Davidson
Pete was a customer long before he joined us as Creative Director in 2024. Now he’s bringing his irreverent style, and a little unexpected fun, to the most overlooked thing you wear.
